OR SIMPLY BANANAS!
The early days of I AM NOT PAPER were freaking awesome! Many late night bonding sessions, brainstorming til the break of dawn, trying to crack the code of how best to help the environment & have a lot of fun!
And one night... it happened! Our fearless leader, (Bobo), climbed up onto the table in a moment of pure inspiration & went on an epic one hour rant, that beautifully summarised everything we were working on:
What makes us different, how we’re going to replace paper & plastic, use raw materials that won’t harm our planet, how to design & product & packaging that’s future proof, how we’re going to help protect our forests, our seas & the habitat living in them, how we’re going to give back & how we will unite generations of both people & brands to make a real change in the most fun & easy of ways. Some of us were thinking WTF... some were all WOW, most of us had our jaws wide open, and then Bobo fell off the table & twisted his ankle! LOL. What a night…
...And on this very night, we made a promise to each other & a pledge to ourselves, to embrace our differences, let our uniqueness shine, leverage our talents, & unite this group to work together to make a real difference.
After a group hug & an ice pack for Bobo’s foot, we wrote down the following agreements, which have stood the test of time & inspired everything we do & how we do it!
**Future proof everything:
R&D, Innovate materials, design product & packaging that wont #%$! the planet, rethink manufacturing techniques, solve todays product environmental issues from it’s; start - during - end of life. Continuous improvement of everything.
**Infotainment, not boring education: Always inform, educate and drive marketing in entertaining ways, gamification wherever possible, communicate in a fun, relaxed way, make people smile.
**No B.S.: No greenwashing, no bureaucracy, no suits, let authenticity & honesty prevail & lead with our hearts. There’s no pretenders here & our products are the real deal. See us, & hopefully love us.
**Respect: We’re all different. No judgement, embrace everyone’s differences, let love shine in what we do & be our inspiration.
**Give back: Drive environmental initiatives, support them, fund them, harness people power for the good.
These are our agreements, our mantras we live & breathe. Everything you see from I AM NOT PAPER is inspired by these simple, yet powerful truths.
Crazy realists, or simply Banana’s? ..... You decide.
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