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Really, it’s not ‘about us’ at all.

If plastic is bad, then what is the solution we wondered?


it ain’t paper. The cutting down of trees to make paper from ‘virgin wood pulp’ is devastating. Deforestation results in the destruction of habitat, extinction of animals, loss or food sources for countless species, less oxygen for all of us to breathe, global warming and an endless array of other harm. That’s why we’ve developed the I AM NOT PAPER ‘paper’.


It looks like, feels like, prints and acts like paper, but isn’t. We call it I AM NOT PAPER because it’s ‘Non-Forest-Reliant’.


Unlike recycled, sustainably managed, whatever you want to call it; our material doesn’t come from a forest. Instead, it’s made from PlantPulp™ bi-product that the agricultural industry would have thrown away, until we’ve swung in and said we’ll take your trash tiger; and then re-purposed it to be re-used as I AM NOT PAPER™ ‘anything you can imagine’. That means not even one tree needs to be cut down, animal left homeless or habitat destroyed. Ever!


We’ve tricked it out too. 100% reclaimed, recyclable, compostable, biodegradable and printed with plant based inks. Holla at that young blood!. Since the day we took it out for a spin, we’ve been designing, manufacturing and distributing products that don’t f@k up our planet.


In fact, over the last three years, we’ve produced more than 190, 000 tons of I AM NOT PAPER™ This has prevented more than 3.8 million trees from being destroyed, which absorbed 84 million kg of CO2 from polluting our air. That’s like taking 18,000 cars off the road. Imagine what more we can do if you fine folks start buying our stuff!


See, it wasn’t all about us.