Really, it’s not ‘about us’ at all.

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If plastic is bad, then what is the solution we wondered?


It ain’t paper. The cutting down of trees to make paper from ‘virgin wood pulp’ is devastating. Deforestation results in the destruction of habitat, extinction of animals, loss or food sources for countless species, less oxygen for all of us to breathe, global warming and an endless array of other harm. That’s why we’ve developed the 'I AM NOT PAPER' ‘paper’.


It looks like, feels like, prints and acts like paper, but isn’t. We call it 'I AM NOT PAPER' and heres why:

Unlike recycled, sustainably managed, whatever you want to call it; our material isn’t made from trees. Instead, it’s made from PlantPulp. Plant substrates and by-product that the agricultural industry would have thrown away, until we’ve swung in and said we’ll take your trash tiger; and then re-purposed it to be re-used as 'I AM NOT PAPER' and into ‘anything you can imagine’.  


We're talking about wheat stems, corn stalks, all types of cane, straw, potato starches, and sustainable fast growing plant alternatives like grass, reed, straw, flax fibre etc, pretty much all the offs cuts and bits we can save, and repurpose into making 'I am not paper'. Leaving nothing wasted, but re-engineered and re-newed.





That means not even one tree needs to be cut down, animal left homeless or habitat destroyed. Ever! So we’ve created a material that put simply, does good from the start. But what about the end?


Throw it out with the food scraps, add some used coffee grounds, grass clippings from Sunday morning, sprinkle some rain and season with only a little bit of time, and it'll be gone before you know it. Voila! all gone. Happy planet!

We’ve tricked it out too. 100% reclaimed, recyclable, compostable, biodegradable and printed with plant based inks. Holla at that young blood!. Since the day we took it out for a spin, we’ve been designing, manufacturing and distributing products that don’t f#k up our planet.


In fact, over the last five years, we’ve produced more than 100,000 tons of 'I AM NOT PAPER'. This has saved more than 2 million trees from being destroyed, which absorbed heaps and heaps of CO2 from polluting our air. Ok we will stop boring you... But Imagine what more we can do if you fine folks support our initiative and start buying our stuff!


See, it wasn’t all about us.